SANTA DELICIA
About
Santa Delicia is a small family-owned business with "headquarters" in Mexico City and The Woodlands, TX. Our business participates in selling at markets and pop-ups, as well as via Instagram, with a goal of entering the e-commerce industry in the near future. Its product offerings include tableware, personalized stationery, and gifts. This is a personal project for me as the inception of this digital concept store was born from the love and efforts of my grandmother, my aunt, my mom, and myself.
My Role
My work in Santa Delicia can be observed since the beginning, as I was responsible for designing a brand identity that comprised the logo, branding, and social media strategy. Since then, I have continued to grow and learn about our audience and which strategies work best for us by creating content, observing and evaluating our social media analytics, and optimizing our business in the back-end through spreadsheet automatizations for our finances and product development.
