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NSAC
The Ask
Build a multi-touchpoint campaign around increasing the loads of laundry washed in cold by 75% in the United States while simultaneously building build brand love.
Target audience: 18-35 year old in the US.
Role
PR & Immersive Team
Awards
Gold ADDY - American Advertising Awards, AAF Austin 2025
Best in Show Award - American Advertising Awards, AAF Austin 2025
2nd Place District 10 - NSAC 2024
Best Strategy Award - NSAC 2024
Represented UT for the AAF's 2024 National Advertising Competition where we won 2nd place for our district and a special judge's award for best strategy & media plan. We delivered a unique approach, focusing on our target audience's strongest motivation to wash in cold: MONEY.
